Nviroclean Academy
Lesson 9: Post-Demo Follow-Up Strategies (CRM, 15% On-Spot Sales)
Objective: Maximize conversions with structured follow-ups using CRM tools.
Content: Guide’s 15% on-spot sales stat; CRM setup for 3-5 follow-ups. Include email templates.
Activity: Draft a follow-up email and log it in a mock CRM.
Time: 35 minutes
Lesson Lesson 9: Post-Demo Follow-Up Strategies (CRM, 15% On-Spot Sales)
A demo ends, but the sale begins—follow-ups convert 15% of on-spot hesitators (Guide stat).
What is a key follow-up tool? CRM, for tracking 3-5 touches over 2 weeks (e.g., email Day 1: “Recap our demo—saw the color change?”). Log prospects, attach QR certificates, and upsell (e.g., pallets).
For advanced: Personalize with demo notes—”Your hydraulic spill? Nviroclean’s TCLP test (Fact Sheet) proves non-leaching for landfill safety, no fines.” What test proves Nviroclean’s landfill safety? TCLP, via REIC, retaining contaminants like bio-waste without EPA violations.
SDS contact (336-257-3386) for queries builds rapport. Tip: Aim for 15% on-spot sales by offering a giveaway post-demo, then CRM-nurture the rest.
Follow-Up Sequence:
- Day 1: Recap email with video link.
- Day 3: CRM call on TCLP benefits.
- Day 7: Offer discount.
Activity: Draft a follow-up email and log it in a mock CRM (e.g., free tool like HubSpot). Include TCLP reference and track a 3-touch sequence.
Record a 2-minute screen-share video of your CRM entry and upload it with the Advanced Level Exam for feedback.